The NRA and US government couldn’t see it coming.

Never before has youth activism like that seen after the Marjory Stoneman Douglas shooting in Parkland, Florida been this elaborate, efficient, or monumental.

Students are angry, as can be expected, by the horrific shooting that took place two weeks ago. They were further angered to learn that the gunman was able to buy a semi-automatic assault rifle legally and easily.

Regardless the shooters frequent threats of violence, social media posts of him posing with various weapons, and later unveiled allegations of domestic abuse toward his partners, many politicians are preferring to focus on the shooter’s mental health and the United States’ “mental health issue” rather than on gun control. But the survivors of one of the worst school shootings in recent history refuse to allow politicians to ignore the elephant in the room.

“This is something that people can not get used to,” said student David Hogg to ABC News. “This is something that we can’t (let) keep happening. If we do, and we get used to it, it’s going to happen again.“

Marjory Stoneman Douglas students like Emma Gonzalez and Cameron Kasky have worked together to help launch the #NeverAgain movement and the March for Our Lives protest on March 24th to “demand that a comprehensive and effective bill be immediately brought before Congress to address these gun issues,” according to their mission statement.

Three million people viewed the CNN town hall meeting in Florida, Marjory Stoneman Douglas students had their opportunity to talk to  Senators like Marco Rubio and ask them bluntly “will you continue to accept donations from the NRA?”

Youth activist groups have never gained publicity like this before but Never Again MSD, founded by Cameron Kasky, have already raised nearly $3 million in just one week for March for Our Lives. And the publicity keeps growing.