Now that is a reality, the challenges and opportunities created for Access Sacramento and our “Neighborhood News” partner organizations continue to boggle my brain. My latest “revelation” is the power of the RSS Feed providing local blog content to local major media organizations such as the Sacramento Bee (Sacramento Connect) and KXTV News10 (My Neighborhood).web feed formats used to publish frequently updated works-such as blog entries, news headlines, audio, and video-in a standardized format.An RSS document (which is called a “feed”, “web feed”, or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.

What is a “RSS Feed” you ask? Let’s ask Mr. Wikipedia —     “RSS (most commonly known as Really Simple Syndication) is a family of

Thanks to’s RSS feed, our South Sacramento “NNB” bloggers are automatically sharing their stories and videos directly to the BEE and Channel 10’s web sites for even wider distribution. For example, the News10 site is seen by 100,000 viewers per day.

Our friends in South Sacramento are creating new digital stories and videos and gradually telling “stories” of people and places too often overlooked by our major media friends.  News10’s “My Neighborhood” is noteworthy because they separate the RSS digital content into distinct “neighborhoods” throughout the region. Check it out at and then click on “My Neighborhood” and “South Sacramento”.

Thanks to our RSS Feed, the BEE and News10, are telling stories about NNB partner’s upcoming events, workshops, friendly people, and celebrations. These honest stories about healthy living and positive lifestyles stand in stark contrast to news stories about murder and mayhem too often associated with South Sacramento. Neighborhood stories, good and bad, should be covered and reported but the negative should not drown out the positive.

As these new voices and stories surface, and the RSS feed will help prevent the positive voices in South Sacramento and elsewhere from “going under”. Social Media is a “viral spiral” of information and entertainment. Fresh NNB content filled with life and helpful tips, people to meet and places to go fills South Sacramento communities with hope and encourages civic participation. We are just learning to “swim” but so far, riding the RSS wave is great fun.